The Drive Collection by Citizen. Brushed and polished stainless
steel case. Genuine white tone leather strap. Beautiful white
tone dial with pink tone accents. Chronograph feature. Precise
Eco-Drive movement - charges in sunlight or indoors, never need
to change the battery. Water Resistant to 100m. Date displays and
the 4th hour. Hardened mineral crystal for superior scratch
resistance. Case measures 46mm diameter by 11mm thick.
What is DRIVE?
* DRIVE from Citizen Eco-Drive is a new collection from the
Citizen design studio, uniquely designed for the Millennial
generation
* Uses Eco-Drive Technology, runs on any kind of light, and never
needs a battery
* Debuts proprietary cutting edge technology, such as Chroma
finish
* Chroma finish is a patented process which coats the case with
one layer of color, one layer of powder coat, and seven layers of
clear coat. It is very similar to the finish of a car. This
allows for bold, bright colors that are highly durable and
scratch-resistant
* Solid stainless steel cases and bracelets
* Water-resistant to 100 meters
BRT 3.0 (Basically Brights)
BRT 3.0 features sleek color schemes of cool darks and bright
lights to create a chronograph that’s always on trend.
* 1 Second Chronograph Measures up to 60 Minutes
* 12/24 Hour Time
* Date
* 46mm case diameter
* 100 Meter Water Resistant
Diagram of Features
Collection Variations
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Since its foundation in 1930, CITIZEN has promoted a
multi-cultural mindset that fosters excellence and creativity.
The very name of the brand conveys a deep respect toward
craftsmanship and considered as familiar by citizens the
world-over. So as a “citizen” of the world, we bear the
responsibility to help cultivate a culture of positive change and
on-going evolution through our craft. We take that mission
seriously and steadfastly welcome what the future may bring.
As a true manufacture d’horlogerie, CITIZEN integrates a
comprehensive manufacturing process from creating individual
components to a watch’s final assembly. It’s an artisan’s
approach to watch making based on pushing forward the boundaries
of technology and leveraging our experience toward exploring new
possibilities.
One pivotal technological breakthrough was the development of a
light-driven watch. CITIZEN pioneered this engineering innovation
well ahead of other watch manufacturers as early as 1976, which
led to the launch of the highly accled Eco-Drive in 1995.
Utilizing electrical power converted from virtually any light
source, this extraordinary innovation changed forever the way
watches could be powered. Eco-Drive eliminated the need to ever
replace batteries, which made it especially beneficial to areas
where such spet batteries were not obtainable. This leveled
the field for citizens of virtually every country to be able to
experience unrestricted joy of wearing and using a CITIZEN watch.
The product development policy, “The Fusion of Technology and
Beauty,” remains a constant motivation for us to merge
cutting-edge technology with perfection of design beauty, which
as a consequence inspires people to strive to be their best at
any time.
CITIZEN launches a new campaign in collaboration with
Wieden+Kennedy, Better Starts Now. This is the simple belief that
no matter who you are or what you do, it is always possible to
make something better — and now is the time to start doing it. We
believe that better and now are both infinite, and that there is
always a next ‘better’ and a new ‘now’ in which you can start
pursuing it. It was clear from the onset of this project that we
are dedicated to this ideal…not to the past but to the present,
and all the way we can improve it. To help communicate this
belief to the world we have created a new global CITIZEN brand
movie, brand identity and brand website that represents out
Better Starts Now philosophy.
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